UX Design
A collaborative process based on data insights and impact
Passionate about creating quality time, I help brands, start-ups and agencies deliver effortless and engaging experiences for people.
I design with the full product ecosystem in mind, aligning business objectives, user experience, and technical constraints from the start. I’m comfortable zooming out to shape end-to-end journeys and zooming in on specific features, working closely with stakeholders and developers to carry the thinking all the way through to implementation.
My Process
Discovery / Strategic Exploration
Understand business goals and context
Review competition and market insights
User Research
Qualitative and quantitative methods
Data analysis, interviews, surveys, usability insights
User Personas & Journey Mapping
Define user groups, needs and motivations
Map end-to-end journeys and pain points
Information Architecture
Sitemap
Navigation and content structure
Wireframes
Low-fidelity layouts to explore structure and hierarchy
User Testing & Iteration
Rapid changes based on real feedback and observation
Usability testing (moderated or unmoderated)
High-Fidelity Prototype
Visual design, accessibility and interaction polish
Developer Handover
Documentation, annotations and follow-up support
UX design work
UX | Haircare app
UX | EYO Active
UX | Refurbished
UX, Project Management and Experience Ops | Zhuri